/Privacy policy.

1. Who we are

Nova Pulse Marketing provides online marketing, content, website, SEO, social media, visibility and marketing strategy services for local businesses and service-based businesses.

Business name: Nova Pulse Marketing
Legal owner / data controller: Iana Ovchinnikova trading as Nova Pulse Marketing
Business location: Manchester, Lancashire, United Kingdom
Email: hello@novapulsemarketing.uk
Website: novapulsemarketing.uk

We are the data controller for the personal information we collect through this website and in connection with our services. This means we decide how and why your personal information is used.

2. What personal information we collect

We may collect and process the following types of personal information:

Information you provide directly

This may include:

• your name;

• business name;

• email address;

• phone number;

• website or social media links;

• information you provide through contact forms, enquiry forms, booking forms or emails;

• details about your business, marketing needs, goals, challenges and current online presence;

• information shared during consultations, calls, onboarding or project communication;

• billing and payment-related information, where relevant.

Information collected automatically

When you visit our website, we may collect limited technical information, such as:

• IP address;

• browser type and version;

• device information;

• pages visited;

• time spent on the website;

• referral source;

• approximate location;

• cookie and analytics information.

This information helps us understand how visitors use the website and improve the user experience.

Information collected automatically

If you become a client, we may also process information necessary to provide services, such as:

• access details or permissions you choose to provide for platforms such as websites, social media accounts, Google Business Profile, analytics tools, advertising platforms, email marketing tools or booking systems;

• brand materials, images, content, testimonials, business descriptions and marketing assets;

• customer-facing business information used for marketing purposes;

• communication history and project notes.

We ask clients not to send unnecessary personal, sensitive or confidential information unless it is required for the agreed service.

3. How we use your personal information

We may use your personal information to:

• respond to enquiries;

• provide information about our services;

• arrange discovery calls or consultations;

• assess whether our services are suitable for your business;

• prepare proposals, quotes, invoices and service agreements;

• deliver marketing, website, SEO, content, social media, automation or strategy services;

• communicate with you about your project;

• manage client relationships;

• improve our website, services and customer experience;

• maintain business records;

• comply with legal, tax and accounting obligations;

• protect our business, website, systems, rights and legitimate interests;

• send marketing communications where we are legally allowed to do so.

4. Lawful bases for using your information

Under UK data protection law, we must have a lawful basis for using personal information. Depending on the situation, we may rely on one or more of the following lawful bases:

Contract

We use your information where it is necessary to take steps before entering into a contract with you, or to perform a contract with you. For example, when you request a quote, book a service, or become a client.

Legitimate interests

We may use your information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include responding to enquiries, managing client relationships, improving our website, keeping business records, protecting our business, and communicating with business contacts.

Consent

We may rely on your consent where required, for example for certain cookies, analytics tools or email marketing subscriptions. You can withdraw consent at any time.

Legal obligation

We may process your information where necessary to comply with legal, accounting, tax or regulatory obligations.

5. Marketing communications

We may send marketing emails or updates where you have opted in, where you have requested information from us, or where the law otherwise allows us to contact you.

You can unsubscribe from marketing communications at any time by using the unsubscribe link in an email, replying to us, or contacting us directly at hello@novapulsemarketing.uk.

We will not sell your personal information to third parties.

6. Cookies and analytics

Our website may use cookies and similar technologies to make the website work properly, understand how visitors use the website, improve performance, and support marketing activity.

Cookies may include:

• essential cookies required for the website to function;

• analytics cookies, such as Google Analytics or similar tools;

• performance cookies;

• marketing or tracking cookies, where used.

Where legally required, we will ask for your consent before placing non-essential cookies on your device.

You can usually manage or block cookies through your browser settings. Please note that blocking some cookies may affect how the website functions.

7. Who we share information with

We may share personal information only where necessary and appropriate, including with:

• website hosting providers;

• email and communication providers;

• CRM, booking or project management tools;

• payment processors or accounting software;

• analytics providers;

• professional advisers, such as accountants or legal advisers;

• contractors or service providers who assist with delivering client work;

• authorities, regulators or other parties where required by law.

Where we use third-party service providers, we expect them to protect personal information and only use it for the agreed purpose.

8. International transfers

Some service providers we use may store or process data outside the United Kingdom. Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place, such as adequacy regulations, standard contractual clauses, or other legally recognised transfer mechanisms.

9. How long we keep your information

We will keep personal information only for as long as necessary for the purpose it was collected.

As a general guide:

• enquiry information may be kept for up to 24 months after the last contact;

• client records, contracts, invoices and project communication may be kept for up to 6 years for legal, tax, accounting and business record purposes;

• marketing subscription data may be kept until you unsubscribe or ask us to delete it;

• website analytics data may be retained according to the settings of the analytics provider.

We may keep information for longer if required by law, to resolve disputes, or to protect our legal rights.

10. How we protect your information

We take reasonable technical and organisational steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

These measures may include:

• password protection;

• two-factor authentication where available;

• restricted access to client accounts and files;

• secure cloud storage;

• careful handling of login details and access permissions;

• using reputable third-party platforms and service providers.

However, no website, email system or online service can be guaranteed to be completely secure. You share information with us at your own risk.

11. Client account access and passwords

Where you provide access to websites, social media accounts, Google Business Profile, analytics tools, advertising accounts, email platforms or other business systems, we will use that access only for the purpose of delivering the agreed service.

You remain responsible for:

• ensuring that you have authority to grant access;

• removing our access when it is no longer required;

• keeping your own account credentials secure;

• using suitable permissions, roles or limited access where possible.

We recommend using user permissions, collaborator access or password managers rather than sending passwords by plain email or message.

12. Your rights

Under UK data protection law, you may have the right to:

• request access to the personal information we hold about you;

• request correction of inaccurate or incomplete information;

• request deletion of your information in certain circumstances;

• object to certain types of processing;

• request restriction of processing;

• request transfer of your information;

• withdraw consent where processing is based on consent;

• complain to the Information Commissioner’s Office.

To exercise your rights, contact us at hello@novapulsemarketing.uk .

We may need to verify your identity before responding to your request.

13. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

ICO website: https://ico.org.uk
ICO telephone: 0303 123 1113

14. Links to other websites

Our website may contain links to third-party websites, platforms or tools. We are not responsible for the privacy practices, security or content of those third-party websites. You should read their privacy policies before providing personal information to them.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date.

You should check this page occasionally to make sure you are happy with any changes.

16. Contact us

If you have any questions about this Privacy Policy or how we handle personal information, please contact:

Nova Pulse Marketing
Iana Ovchinnikova trading as Nova Pulse Marketing
Email: hello@novapulsemarketing.uk
Location: Lancashire, United Kingdom